Mention the Roy Rogers Show to any fifty or sixty year old, and you’re sure to see their eyes twinkle with childlike enthusiasm. They may even start talking about all the merchandise Roy used to send them, like the Roy Rogers ring.
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Weekly, between 1951 and 1957, kids would eagerly gather around their televisions (in their living rooms!) to watch the adventures of Roy, Dale, Pat, Nellybelle, Trigger, and Bullet. The best part: for only 15 cents and a blue star from either a Mother’s or Quaker Oats’ cereal box, you could send away for a Roy Rogers ring!
Now, you must understand, a Roy Rogers ring wasn’t just any old piece of jewelry; it was, according to advertisements, “a gleaming gold-colored ring that you could do amazing things with!” Its adjustability ensured the ring fit any young boy or girl.
Happy trails, indeed!
