There are different styles of Roy Rogers mugs that collectors look for, including the mug of the sculpted face of Roy. For thirty-five cents and a proof of purchase, one could get the autographed mug of Roy Rogers from Quakers Oats. Other cups on the market that collectors collect are ones that have both him and Dale on them, or the pictures from the movie of Billy the Kid.
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Collectors prefer the older stuff to add to collections, but when a new cup comes out that hosts the pair; fans add it to their collection. The television show of the fifties is still in the hearts of viewers and with the Roy Rogers mug, it is easy to own a part of television history.